Flash is a great multimedia tool. Here are some of the advantages:
- Fairly easy to create
- Files are small
- Great for the Web
- Can be used in PowerPoint (walk-in, intro, breaks, closing)
- Can be used on a laptop (as a product demo, ROI calculator, a full presentation, to name a few)
- Far cheaper than video
- More powerful, natural animation than presentation software can provide
A few disadvantages:
- Not easily revised, unlike PowerPoint
- Flash .exe files can’t be easily emailed. All firewalls strip .exe file from the email since they’re one of the top ways to spread viruses.
- Heavily photographic pieces can be problematic
- Can’t be created by a non-pro
- Much longer timeline due to multiple steps – script, theme, photos, music, voice over, storyboard, first draft, approvals, final drafts and revisions
- Can be expensive