AI is upending many things, roles, functions and potentially jobs as we’ve known them. One of the hot areas of debate is creative work. I run a creative agency, so this is of particular interest to me with implications for the work we do, and people we employ. How will AI impact the creative function […]
Artificial intelligence
Beyond the AI Hype
It’s been a year plus since the broad introduction of ChatGPT and like most people, we’ve gone through the stages of curiosity, awe/amazement, trepidation, to figuring out how best to harness what is arguably a seminal game-changer in our lifetimes. Here’s a glimpse into how we’re leveraging generative AI to rethink and change almost every […]