In the early nineties before I moved to the US, I remember visiting the country and being struck by the move toward becoming green. Reflected primarily in consumer goods and how manufacturers touted the ability to recycle their material as an indication of their green nature. This past decade saw more companies making a move […]

Every marketer worth her salt knows the importance of customer satisfaction. There is significant amount of research and data on the impact of good and poor customer experiences. The latter often less immediate than the latter, which can often lead to loss of business, strengthening negative perceptions about your product, service or brand overall and […]

Or, at what point do you fire your customer? This is not meant to be a provocative or even rhetorical question. It’s a question worth pondering for anyone that is in a customer facing role in an organization, or has the power to make decisions about how the company works with their customers, prioritizes them […]

When was the last time someone changed your mind on a significant issue in the socio-political sphere? If you’re like most people I know, it was probably a long time ago. I like the political debate just as much as the next person, especially if conducted over a glass of wine and I confess I […]

Much used word but not practiced often enough in business, accountability is the simple act of taking responsibility for your actions. In a casual discussion with someone over a drink today, we were laughing over the phrase “success has many fathers while failure is an orphan” in the context of a program that several people […]

I just participated in a three day conference on Digital marketing which was attended by several digital agencies and thought leaders with good vantage points into this emerging space. Interestingly, at the end of three days it became very clear that things are not very clear. Multiple definitions of what digital marketing is, who cares […]