Simplify the process
- White papers
Listen & learn
Technology buying cycles today include multiple decision makers and lengthy processes. Behind the scenes, however, customers often conduct their own research. Microsoft needed to meet these customers where they were and guide them to the right decision.
Distill & create
Self-service explainer content, including ebooks, simplify complex concepts and help customers find answers to pressing questions. With this series of explainer ebooks, our writers connected with subject matter experts to differentiate Microsoft’s solutions with compelling and relevant content. We start with the questions your customers are asking and build a narrative that delivers answers: What are my options based on my use case? How do I choose? Who else is doing this? How would I get started?