{"id":778,"date":"2016-01-04T09:04:25","date_gmt":"2016-01-04T09:04:25","guid":{"rendered":"http:\/\/nayamode.com\/?p=778"},"modified":"2016-01-04T09:04:25","modified_gmt":"2016-01-04T09:04:25","slug":"what-next-qr","status":"publish","type":"post","link":"https:\/\/nayamode.com\/blog\/what-next-qr\/","title":{"rendered":"What next, QR?"},"content":{"rendered":"

As a firm that has done some leading edge work around QR codes and Microsoft Tag, Nayamode has some perspective on what works and what doesn\u2019t. A recent article<\/a> on emarketer.com suggests that reality hasn\u2019t quite kept pace with the promise from QR codes. Marketers are using it widely, possibly indiscriminately, causing potential fatigue and disinterest amongst consumers.<\/p>\n

So what\u2019s next for QR?<\/p>\n

At Nayamode we believe that QR still has a strong future but will need some evolution in the hands of agencies and marketers before its potential is fully realized. One problem with the way QR is being used today is that marketers are using it to tell consumers what the marketer wants them to know. Not necessarily what the consumer wants to read or hear.<\/p>\n

A not so subtle difference and one that you\u2019d imagine seasoned marketers would have wised up to by now. But apparently not, based on the current research.<\/p>\n

Ultimately, what QR really affords is the ability to engage with your mobile audience:<\/p>\n