{"id":5313,"date":"2023-12-14T00:00:44","date_gmt":"2023-12-14T00:00:44","guid":{"rendered":"https:\/\/nmbw.nmstaging.com\/blog\/?p=5313"},"modified":"2023-12-14T06:20:36","modified_gmt":"2023-12-14T06:20:36","slug":"changing","status":"publish","type":"post","link":"https:\/\/nayamode.com\/blog\/changing\/","title":{"rendered":"Changing"},"content":{"rendered":"<p>A lot has changed for Nayamode in the last several years including our people, leadership team, offices, businesses we operate, customers we serve. We\u2019ve spun out businesses, acquired a couple of businesses (Bluewave and MobileOn) in two different states (CA and Minnesota), changed our business model, restructured the company. I could go on but you get the idea.<\/p>\n<p>One thing that has stayed largely consistent for perhaps fifteen years is our logo and overall look and feel. We created\/adopted the logo below in our relative infancy and have loved and used it ever since. The name was the logo and the name conveyed a lot, with the design element adding to the visual appeal, but perhaps not that much more.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5314 aligncenter\" src=\"https:\/\/nmbw.nmstaging.com\/blog\/wp-content\/uploads\/2023\/05\/nayamode-logo-old.png\" alt=\"Nayamode Logo\" width=\"300\" height=\"54\" srcset=\"https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/nayamode-logo-old.png 431w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/nayamode-logo-old-300x54.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As a design company that actually creates entire brands and brand\/visual guidelines for our customers, it was incumbent on us to evolve and reflect what Nayamode today stands for. As a result, our team has developed our new logo system (yeah, it\u2019s not just one, since we\u2019re not just one entity anymore!) that reflects a lot of what Nayamode is about today. To wit \u2013<\/p>\n<ul>\n<li>A company with multiple businesses including:\n<ul>\n<li><a href=\"http:\/\/www.nayamodeconsulting.com\/\">Nayamode Consulting<\/a><\/li>\n<li><a href=\"http:\/\/www.bluewave.com\/\">Bluewave<\/a> \u2013 our visual storytelling gurus<\/li>\n<li><a href=\"http:\/\/www.knownact.com\/\">Know&#8217;N&#8217;act<\/a> \u2013 cloud-based, customer engagement platform<\/li>\n<\/ul>\n<\/li>\n<li>A company with several diverse elements we want to marry in a cohesive fashion<\/li>\n<li>Convey our desire to move forward and upward.<\/li>\n<\/ul>\n<p>Our new logo family below reflects this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5357 size-full\" src=\"https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-scaled.jpg\" alt=\"Nayamode logo family\" width=\"2560\" height=\"713\" srcset=\"https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-scaled.jpg 2560w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-300x84.jpg 300w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-1024x285.jpg 1024w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-768x214.jpg 768w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-1536x428.jpg 1536w, https:\/\/nayamode.com\/blog\/wp-content\/uploads\/2023\/05\/Nayamode-logo-family-2048x570.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>We believe it\u2019s a clever melding of the \u2018n\u2019 from Nayamode (and know&#8217;N&#8217;act) and the wave from Bluewave. We are also proud of how well it connotes upward movement and energy, both in terms of the dynamism of the wave form\/element as well as the pseudo graph line formed by the \u2018n\u2019 which points upwards.<\/p>\n<p>Our colors are established in the past but are a fresh take on what we\u2019ve used for years, with energy and modernism.<\/p>\n<p>And finally, the consistency in the logos across all four entities makes it clear that this is one group of companies, one family of brands.<\/p>\n<p>We hope you agree! We\u2019re delighted with the work our team has produced and excited about our future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has changed for Nayamode in the last several years including our people, leadership team, offices, businesses we operate, customers we serve. We\u2019ve spun out businesses, acquired a couple of businesses (Bluewave and MobileOn) in two different states (CA and Minnesota), changed our business model, restructured the company. I could go on but you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,29,110],"tags":[],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-2","category-design","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changing - Nayamode | Bluewave - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nayamode.com\/blog\/changing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing - Nayamode | Bluewave - Blog\" \/>\n<meta property=\"og:description\" content=\"A lot has changed for Nayamode in the last several years including our people, leadership team, offices, businesses we operate, customers we serve. 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