Differentiate a program
- Event branding
- Digital banners
- Print banners
- Print program
- PowerPoint template
- Event collateral
An innovative pitch-based competition for startups, the Visa Everywhere Initiative needed a distinct look and feel of their own that would appeal to the entrepreneur community as a recognizable part of Visa’s brand. The program branding would be applied to event collateral, from emailed event invites to the giant Visa cards awarded to winners.
We took elements of the Visa corporate brand – blues, golds, and gradients – and incorporated graphic elements from their state-of-the-art Innovation Centers in an airy and open design.
The new VEI graphics invoke the feeling of creating out-of-the-box solutions while being supported by one of the world’s most valuable brands.
