Today is a red letter day for Nayamode and for me personally. Today, we announce our acquisition of Bluewave, a leading design and visual storytelling… Read More »
Short and very dry, please.
I like my coffee every day and prefer cappuccinos that are short and dry. Now, for the uninitiated, let me explain. That means a cappuccino… Read More »
Great Expectations
One of the first lessons you learn in any half decent business/organization is the importance of setting expectations correctly, and resetting them when required. It’s… Read More »
Digital Marketing
I just participated in a three day conference on Digital marketing which was attended by several digital agencies and thought leaders with good vantage points… Read More »
Know before you order
We’ve just powered a very innovative campaign for the Compass Group in one of the corporate cafeterias they service for Microsoft. If you’ve ever walked… Read More »
The lure of the cloud
I just returned from a conference (SoCal TiECon) in Long Beach, CA where I spoke on a panel on Cloud Computing. When they first invited… Read More »
Going Green….is good for business.
In the early nineties before I moved to the US, I remember visiting the country and being struck by the move toward becoming green. Reflected… Read More »
Happy customers
Every marketer worth her salt knows the importance of customer satisfaction. There is significant amount of research and data on the impact of good and… Read More »
Customer Service – at what cost?
Or, at what point do you fire your customer? This is not meant to be a provocative or even rhetorical question. It’s a question worth… Read More »
And Mobile marches along
Clearly, mobile continues to open up hitherto unknown opportunities. As a digital marketing agency, we are working with customers on various mobile and Microsoft Tag… Read More »
Beware of echo chambers
When was the last time someone changed your mind on a significant issue in the socio-political sphere? If you’re like most people I know, it… Read More »
Accountability
Much used word but not practiced often enough in business, accountability is the simple act of taking responsibility for your actions. In a casual discussion… Read More »
What next, QR?
As a firm that has done some leading edge work around QR codes and Microsoft Tag, Nayamode has some perspective on what works and what… Read More »
Mobile On!
It’s been a while since I’ve been active here and for good reason. A couple of months ago, our company Nayamode acquired a mobile apps… Read More »
